Store Owner Guide

Everything you need to know to maximize your store profile, add locations, manage brands, and attract more customers.

Getting Started

From your Owner Dashboard, you'll see all your stores and brands. Click any store card to open its management page — this is where you'll edit your profile, add locations, and assign brands.

⚠️ Required to appear in the directory:

Your store will not show up in the store locator or search until you complete these steps:

Add at least one location — Go to the Locations tab and create a location with a full address and hours. Without a location, your store is invisible to shoppers.
Assign the brands you carry — Use the Brands tab so customers know which mattresses you stock.
Complete your Business Profile — Add your logo, store photo, description, phone, and website.
Build your Confidence score — Open the Confidence tab and fill in services, policies, and photos to earn trust and rank higher.

Work through the tabs in order: Business Profile → Locations → Brands → Confidence.

💡 Don't see a store assigned to you? Contact the site admin and ask them to assign your store to your account.

Complete Your Store Profile

A complete profile builds trust and helps customers find you. On the store management page, fill in:

Store Name — Make sure it's accurate and recognizable.
Description — Write a compelling summary of your store, what you offer, and why customers should visit.
Phone & Email — Give customers easy ways to reach you.
Website — Link to your main site so customers can learn more.
Store Photo & Logo — Upload high-quality images. Use the upload buttons and click the ✕ to remove an image and replace it.

Add & Manage Locations

If your store has multiple physical locations, each one gets its own entry. This lets customers find the location nearest them with its own address, hours, ratings, and directions.

1Open your store from the dashboard and go to the Locations tab.
2Click "Add Location" to create a new location.
3Fill in the location nickname (e.g., "Downtown"), full street address, city, state, and ZIP.
4Add location-specific phone, email, and a photo if the location has its own storefront.
5Set store hours for each day of the week — use the closed toggle for days you're not open.
6Add rating and review count if this location has its own Google reviews.

💡 Each location can have its own brands, hours, and ratings. Keep them updated so customers always see accurate info.

Assign Brands to Your Store

Brands tell customers which mattresses you carry. You can assign brands at the store level or to specific locations.

1Open your store and go to the Brands tab.
2Browse the list of approved brands and select the ones you carry.
3To assign a brand to a specific location, use the Location Brands panel within that location.

💡 Want a new brand added to the directory? Submit a brand approval request — an admin will review and approve it.

Keep Hours & Ratings Current

Accurate hours and ratings are critical for customer trust. Each location has its own hours editor with a per-day closed toggle. Update ratings and review counts from Google as they change — these appear on your store cards and detail pages.

Build Your Verified Store Confidence™ Score

Your Confidence tab is the most important part of your profile — it's how shoppers know they can trust your store. A higher score means better placement, more badges, and more customers. The tab has three parts:

① Score Panel — Shows your current score (0–100), confidence level (Building → Moderate → Strong → High → Exceptional), earned badges, and a breakdown across four categories: Reputation, Transparency, Shopping Experience, and Trust Signals. It also lists suggested improvements so you know exactly what to do next.

② Quick Wins — The fastest way to boost your score. Complete simple tasks to earn points instantly:

Storefront, interior & team photos (+8 pts) — Upload per location; each location has its own photo set.
Delivery policy (+2 pts) — Paste a link to your delivery policy page.
Comfort exchange policy (+2 pts) — Paste a link to your exchange/return policy page.
Store story (+1 pt) — Write your store's history and values using the rich text editor.

💡 Hit "Save & Update Score" at the bottom of Quick Wins to recalculate your score after making changes.

③ Full Confidence Editor — For the deepest score gains, fill in the complete profile below Quick Wins:

Store Story — A rich text "about us" narrative shown on your trust profile.
Services Offered — Toggle services like white-glove delivery, old mattress removal, financing, sleep consultation, and more.
Policies — Add delivery, exchange, warranty, accessibility, and return policy details (each can be a URL link).
Trust Signals — Mark ownership type (family, veteran, locally owned), certifications, BBB/Chamber membership, years in business, and community involvement.
Photos — Manage storefront, interior, and team photos for each location.

💡 Some items (services, policies, trust signals) can be verified by an admin for bonus points — they'll show a checkmark once verified. The more you complete, the higher your potential score climbs.

Get Featured

Featured stores appear prominently on the homepage and in search results. Featured status is controlled by the site admin — reach out if you'd like your store considered for featuring.

Upgrade Your Plan

From the Owner Dashboard, scroll to the billing section to view available plans. Free, Professional, and Premium tiers offer different levels of visibility and features. Apply a coupon code at checkout if you have one — including free trial codes that activate instantly.

Preview Your Public Profile

From the store management page, use the "View Public Page" link to see how your store appears to customers. Check that your photos, description, brands, locations, and confidence profile all look right.